Meerkat Media Group partners with national food & beverage CPG brands across DTC (Shopify) and retail / marketplace ecosystems—with an integrated mix of creative production, paid media management, and measurement.

If you’re a mission-led brand, see: purpose-driven CPG support.

What we do (at a glance)

Performance + brand building for food & beverage brands:

Paid media management across key channels (Meta, TikTok, Google/YouTube, and Amazon Ads)
Creative production (in‑house video + editing; optional 3D/CGI product renders)
Shopify growth support (ad-to-site conversion flow, offers, landing pages, and creative/PDP alignment)
Reporting + measurement (platform + GA4 visibility on the KPIs that matter)
Optional discovery support via SEO + GEO (AI visibility)

Important note on Amazon (scope)

We support Amazon Ads (Sponsored Products / Sponsored Brands / Sponsored Display, and related Amazon Ads levers).

We do not provide full Amazon marketplace management (catalog troubleshooting, Seller/Vendor operations, reimbursement, etc.).
When Amazon sales attribution is needed for off‑platform campaigns, we can coordinate with your Amazon specialist and track performance using a unique tracking link (and agreed reporting conventions).

For our Amazon-specific offering, see: Amazon Ads & Creative Optimization for Food & Beverage Brands.

Who this is for

Best fit if you’re:

A food & beverage CPG brand selling nationally (or scaling beyond a local footprint)
Selling DTC (Shopify) and/or expanding through retail + marketplace channels
Willing to test and iterate creative (hooks, angles, formats) to find what reliably scales
Looking for a partner that can connect creative → media → measurement (not siloed vendors)

Not a fit (usually)

You need full Amazon operations (catalog/Seller Central/Vendor Central management) rather than Amazon Ads
You’re looking for “set it and forget it” ads with minimal creative iteration
You need a one-week sprint to “fix everything” (most systems need time + learning cycles)

Channels we support

Channel mix depends on your model (Shopify vs retail), margins, velocity goals, and measurement needs.

Meta (Facebook/Instagram): prospecting + retargeting, creative testing, catalog formats
TikTok: creator-forward storytelling, audience testing, Spark Ads workflows
Google Ads: Search/Shopping/Performance Max for intent capture + product discovery
YouTube: longer-form storytelling, reach, and demand generation
Amazon Ads: Sponsored Products/Brands/Display + creative optimization
CTV / programmatic (select cases): broader reach when creative + budget support it

Shopify growth + conversion support (what’s included)

We’re not a “traffic only” agency. For Shopify brands, we help align:

Offer + angle (what you’re asking people to buy and why now)
Ad-to-page message match (landing page/PDP alignment to the winning creative)
Friction reduction (clarity, proof, FAQs, subscription/bundles, etc.)

Optional support (as needed):

Email/SMS strategy coordination (flows/campaign direction; we can work alongside your ESP team)
Landing pages + CRO support (recommendations, wireframes/content modules, testing plan)

Creative production (what we typically produce)

Deliverables vary by cadence and channel mix, but common outputs include:

Short-form video ads (multiple hooks/angles, variants, aspect ratios)
Product + lifestyle photography for ads and site
UGC-style creative direction (scripts, shot lists, creator briefs) + editing
Copy/testing variations (headlines, primary text, CTAs)
Commercial-grade video when the brand and distribution justify it

Need premium visual variety without constant reshoots? Consider 3D/CGI product renders.

KPIs we track (examples)

We tailor reporting to your funnel and channels, but common KPIs include:

ROAS
Purchases / orders
CPC (cost per click)
CPA (cost per acquisition)
Impressions / reach / frequency
Video views (including completion rates where relevant)
GA4 key events (as defined in your GA4 setup)

Measurement note: attribution varies by channel and business model. We’ll align on what “success” means before scaling spend.

Recommended engagement length

For most food & beverage brands, we recommend committing to 3–6 months to allow for:

Creative testing + learnings to compound
Platform learning cycles (especially with new accounts or new offers)
Iteration on landing pages / messaging alignment

Proof & examples

A few brands we’ve supported include:

YouLoveFruit
Dare to Be Different
Onboard Tuna
FloodTape
Chestnut Hill Farms
Smith Farms

We’ve also worked with brands across categories like salsa, coffee, jerky, and wellness (examples available on request depending on what’s relevant to your channel mix).

If you’re evaluating us (or any agency), see:

How we work (simple process)

Discovery + constraints (channels, margins, inventory, velocity goals, creative library)
Strategy + tracking alignment (what we’re optimizing for and how we’ll measure it)
Creative plan + production (concepts, hooks, scripts, shot plan)
Launch + testing (structured experimentation, fast iteration)
Scale + refine (shift spend toward proven winners; expand audiences/angles)

FAQs

Do you manage Amazon Seller Central / Vendor Central?

No—our Amazon work is Amazon Ads focused. We can coordinate with your internal team or Amazon specialist for operational needs.

Can you help us grow Shopify beyond ads?

Yes. We regularly support offer clarity, landing page/PDP alignment, and conversion-focused improvements that help paid media perform.

Do you offer SEO?

Yes—when it fits the plan. See SEO + GEO (AI visibility).

Do you produce content in-house?

Yes. We offer in-house production (video + editing), and can also produce premium creative like 3D/CGI renders.

What’s the minimum engagement?

Most brands see the best results with 3–6 months, because creative and performance learnings need time to compound.

Next step

If you want to sanity-check fit, budget, and expectations, start here:

How to evaluate our pricing & value

Then review:

Food & Beverage CPG Marketing (US-Wide) | Content, Paid Media & In‑House Commercial Production