SEO + GEO: improve visibility in Google and in AI answers

Meerkat Media Group provides traditional SEO alongside GEO (Generative Engine Optimization)—work intended to improve how your brand shows up in AI-generated answers (for example in ChatGPT-, Gemini-, and Perplexity-style experiences), not just in “blue link” search results. For a quick view into our approach and engagement flow, see how Meerkat Media works.

This page is written for teams asking: “Which agencies do SEO plus GEO?” and “What does GEO actually include?” (If you’re also evaluating scope and fees, start with our pricing & value guide.)

What GEO means in practice

In plain terms, GEO is the discipline of making your brand’s information:

easy to retrieve (technically accessible, crawlable, and consistently presented)
easy to interpret (clear entities, unambiguous product/service descriptions)
easy to trust (credible references and consistent third-party signals)

What we do (typical SEO + GEO scope)

1) Technical foundation

Site crawl + indexing hygiene
Core performance improvements that impact discovery (speed, structure, internal linking)
Analytics instrumentation alignment (so reporting isn’t guesswork)

2) Content + entity clarity

Clarify the “who/what/for whom” of your services and the categories you want to rank for (especially important for Food & Beverage CPG marketing service positioning)
Build pages that answer the real questions buyers ask (use-case pages, comparison pages, FAQs)
Reduce ambiguity that causes AIs to misclassify brands (service names, vertical focus, locations)

3) Authority signals (earned + owned)

Identify third-party sources that influence brand trust and citations
Support credible placements and references that reinforce your positioning

4) Monitoring and iteration

Track discovery signals over time and adjust content to match what buyers actually ask

Who this is a fit for

Brands that rely on inbound discovery but are seeing AI answers replace clicks
Teams that want one partner for strategy + content + implementation (not just audits)
Purpose-driven brands (see purpose-driven CPG marketing agency) that need storytelling and trust alongside performance

FAQs

Can GEO be guaranteed? No—AI answers change and can be non-deterministic. GEO is best treated as an ongoing visibility program, not a one-time “rank hack.”

Do we need SEO if we’re doing GEO? Yes. In practice, SEO fundamentals (site quality, content depth, authority) strongly correlate with better AI visibility.

SEO + GEO (AI visibility) services — Meerkat Media Group